Create NSW engaged Hawkridge Entertainment Services as the Theatre Operations Specialist to develop the Roxy Theatre Parramatta Final Business Case (FBC).
The Roxy is a landmark 1929 Spanish Mission theatre in the heart of Parramatta. Recognised on multiple heritage registers, it is one of Australia’s finest surviving examples of the style for a large public building. After operating as a cinema (1930–2002) and later as a hospitality and entertainment complex (2004–2014), the building has been closed since 2014. This project explored the feasibility of reinstating the Roxy as a live performance venue that respects its heritage significance while meeting contemporary audience and operator needs.
Roxy Theatre Parramatta Final Business Case
Hawkridge Entertainment Services was engaged to provide an end-to-end viability and operating model assessment, including:
Design and operating viability
- Review and evaluation of design options against heritage, functional and commercial requirements.
- Detailed operations modelling for a reinstated theatre: management and governance options; programming potential and suitability; event and attendance projections across business streams; staffing structure and resource planning; and financial modelling, including revenue pathways such as front-of-house and hospitality.
Market testing
- Competitive landscape analysis across Parramatta, Western Sydney and Greater Sydney.
- Audience and visitor catchment assessment, including postcode and ticketing data analysis.
- Targeted surveys and consultation with promoters, music stakeholders and venue agencies to gauge market appetite.
Economic impact
- Selection and application of appropriate economic modelling methodologies used for theatres and live performance venues in Australia and internationally.
- Estimation of capital works stimulus associated with the Roxy’s revival.
- Forecast of ongoing economic impacts generated by the theatre’s operations and live performance program in the Parramatta CBD.
How we help
Hawkridge Entertainment Services provides a range of services for organisations including strategic analysis, feasibility development and business case writing. We are experts in the development of cultural infrastructure. Some of our recent projects are:
- Roxy Theatre Parramatta Final Business Case
- Parramatta Riverside Theatres Business Case
- Business case for the Wollondilly Performing Arts Centre
- Operational review of the Paranaple Convention Centre
We deliver successful outcomes by finding solutions to complex issues. We listen to stakeholders and complete tasks in the timeframes required.
Other similar projects completed by Hawkridge Entertainment Services are available here.
Project Details
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Client: Create NSW
Project Value: N/A
Project Type: Live Music Venue
Client Type: State government (NSW)
Output: Review & evaluation of design options, operational modelling, market depth analysis and financial modelling
