July 23, 2015

Audience Development

We can tailor a solution that is cost effective and delivers on all your Key Performance Indicators.


Do you need specific audiences but you’re unsure what to program to achieve this? Are you looking for creative ways to increase foot traffic or patron engagement?

Let us pt in place a cost-effective strategy to deliver on all your Key Performance Indicators. Our experience in a diverse range of programming for both public and private entertainment sectors allows us to tailor and deliver an audience development package for your needs.

The audience development infrastructure built by Hawkridge Entertainment Services is able to encourage a repetitive user base through effective venue and venture management and user experience strategies.

Precinct Activation

We can tailor a solution for you that is cost effective and delivers on all your Key Performance Indicators.

Do you need increase foot traffic to your site but are unsure what to put in place to achieve this? Do you have many stakeholders with a range of requirements?

We can put in place a cost-effective strategy to assist in the development of activities that will increase both the visibility and usability of the space. Our experience allows us to deliver outcomes that are flexible, take in the considerations of all stakeholders and are fit for purpose.

Reach a greater audience

Hawkridge Entertainment Services develop effective solutions that have been proven to enhance viability for new and existing venues.

Our skills include the ability to effectively engage with a diverse range of audience types across a number of activation platforms. Through targeted development, we are able to reach larger audiences and tailor the approach with our unique methodology.  Our strategy actively promotes growth whilst establishing targeted new and emerging markets within a wider development strategy.


The Entertainment Health Check

Entertainment Spaces play an important role in generating additional revenue for Clubs and Venues. They can also provide the opportunity for social engagement within a community and the central point for community celebration and gatherings. Entertainment can also provide the catalyst for increases in club membership and for the development of partnerships with business.

The Hawkridge Entertainment Services “Entertainment Health Check” comprises some critical items for ensuring that you are making the most out of your entertainment services.

The team from Hawkridge will review the following items and deliver practical and achievable solutions to any issues that arise:

Venue analysis

Review of current venues.

  • how they are being used?
  • who is using the venue?
  • staffing levels; and
  • utilization rates.
Technical analysis

Review of internal technical components and analyse whether any issues are significant enough to be impacting on operational delivery.

Financial analysis

Analysis of all costs and hiring models/deals as well as asset and maintenance programs. Review current revenue generation including F&B margins and analysis of ticketing.

Audience/membership analysis

Examine current membership and/or audience base including;

  • when they come;
  • how often they come;
  • where they come from; and
  • spends per visit.
Opportunity analysis

Where are the opportunities for the venue to expand, grow and analysis of any cost benefit. Partnerships and/or alliances that can assist the successful delivery of new initiatives.

Hawkridge Entertainment Services delivers successful outcomes by finding solutions to complex issues. We listen to stakeholders and complete tasks in the timeframes required.

Other similar projects completed by Hawkridge Entertainment Services are available here.