January 31, 2014

About Us

Learn more about us and what makes us unique. We are specialist consultants in the sport, entertainment, arts and venue industries.

About Hawkridge Entertainment Services

Hawkridge Entertainment Services is a boutique management consultancy company that specialises in providing advice for the Arts, Venue, Sports and Entertainment industries. We are highly experienced in delivering expert guidance for organisations preparing and delivering complex projects.

Our diverse experience includes the delivery of a range of high profile national and international projects and events. The team also collaborates with organisations to ensure exceptional outcomes for venues.

We have an extensive understanding of local government and the unique requirements to deliver successful outcomes. Our highly efficient team cover a broad range of skills that bring a high level of skill to their analysis and approach. The team has a range of connections across Arts organisations and governing bodies throughout Australia.

Our Strategic Approach

Hawkridge Entertainment Services uses an efficient, structured and transparent approach to our project management methodologies. We engage with all major stakeholders to ensure the information gathered is broad.

The team has exceptional skills in researching and investigating to maximize the quality of information provided in our reports. Our commitment is to ensure that communication channels are open at all times during the project.  We aim to deliver all steps within the project efficiently and intelligently.

We believe in a collaborative approach to delivering projects.  This ultimately leads to outcomes that are embraced by both the community and stakeholders.

Our Key Advantage

It is critical to be able to engage consultants that are highly competent and able to deliver on their proposed methodology. However, equally as important is to find consultants that have delivered these services to the community themselves. This ensures that the advice given is practical and the proposed outcomes are achievable.

This distinction is particularly important when the considering both the political and resource constraints placed on government organisations. Hawkridge Entertainment Services has the ability to take into consideration the capacity of the stakeholders to effectively deliver any strategies and plans.

Our experience in delivering outcomes for both public and private clients gives us a unique perspective. We tailor and deliver effective outcomes for your needs.

Our team

The team at Hawkridge Entertainment Services has been selected due to their diverse understanding and skills. This highly efficient team bring a broad range of skills to their analysis and approach. The team has multi-talented personnel with a broad range of operational experience. We have extensive consultancy experience across major projects.

Tim Long

Tim Long has had a diverse career in the sport, entertainment, arts and venue management industries. He is currently the Managing Director of Hawkridge Entertainment Services. He possesses superior analytical, communication and financial skills that have resulted in the conceptualisation, creation, and delivery of diverse events covering a range of scope and complexity.

In particular, Tim specialises in the development of effective strategies for organisations managing and planning cultural infrastructure.  He assists the development of community and cultural facilities plans as well as assisting clients with financial and operational modelling and the development of policies and procedures. In addition, he has the ability to create opportunities that build partnerships, sponsorships and effective relationships with external organisations.

He has a Master of Business Administration from the University of New England and a Graduate Certificate in Arts Management from the University of Technology Sydney. Tim also holds a Diploma of Live Production, Theatre & Events and completed the Venue Management Association’s Public Venue Management School. He is one of only 25 venue professionals in Australia to have attained the Certified Venue Executive accreditation from the International Association of Venue Managers.

Milton O’Brien

Milton O'Brien CFE

Milton O’Brien CFE – Associate Consultant

Milton is a former General Manager of Pirtek Stadium, the home of the Parramatta Eels National Rugby League (NRL) and the Western Sydney Wanderers (A League). As General Manager of Pirtek Stadium he was responsible for record years financially, in patron attendance and event days.

With extensive experience in Stadia Management in Australia and the Middle East, Milton is a Certified Facilities Executive. He has extensive experience in the delivery of major events including Asian Champions League, Asian Cup 2011 and International Football. Other events he has delivered include the World Short Course Swimming Championships, Arab Games, NRL, Rugby League World Cup, Rugby Union World Cup and major International touring acts from 1998 to the present.

Milton has held senior management roles focusing on major events and venue management. He brings a diverse range of skills across venue and event management.  Core skills include setting up operational process and procedures for front of house, security and financially accountability.

Frank Howarth, OAM

Frank Howarth, OAM is a leader in the cultural sector and also has a strong background in environment conservation, recreation and tourism. He is a strong proponent of innovation and design thinking and has an extensive resource and contact network in Australia and internationally. Frank has led major culture and science organisations including the Australian Museum, and Sydney’s Royal Botanic Gardens and Domain Trust. He has chaired major cultural sector member organisations, serves on several not for profit boards, and is an adjunct professor at UTS Business School.  Frank is a member of the board Destination Sydney Surrounds South, the key tourism planning and coordination body for six local governments on the south coast and southern highlands.

Howarth Consulting is a specialist advisor in strategy, planning and fundraising to the arts and culture, environment and tourism sectors. He provides consulting and advisory services to government, not for profit organisations, businesses and individuals in the following areas:

  • Strategy and governance;
  • Cultural strategy and planning;
  • Cultural and environmental tourism;
  • Harnessing the power of the digital world and Arts, culture; and
  • business innovation.

Frank also has a long standing strong interest in working to achieve positive outcomes for Indigenous peoples.

Adrain Veale

Adrian Veale – Associate Consultant

Adrian has worked in the architectural field since graduating from his first degree in Architecture from the University of Sydney. He worked for 6 years for Bates Smart Architects, Australia’s oldest and one of the most prestigious commercial architectural firms. Adrian worked on a range of projects from performance spaces, theatres, high-rise buildings, couture shopping fitouts, student housing, high-end and high-density residential, among many other specialised projects.

He was a member of the architectural team to win the Sir Arthur G. Stephenson Award for commercial Architecture at the Australian Institute of Architects Awards in 2011 for 420 George Street, Mid-City Centre. In 2012, was a member of the very small team to win both the AIA National award for interior architecture, and the AIA (NSW) Single House Award.

Adrian maintains a busy schedule of private residential projects and architectural design projects and is a lecturer and educator at the Sydney Design School.

Joanne Long

Joanne Long – Director

Joanne is an experienced Psychologist specialising in organisational and coaching psychology.  She has experience in developing programs including strategic planning, survey design, data analysis and reporting.

Her experience in delivering expert strategic advice for planning purposes and delivering community engagement activities includes workshops, focus groups, public meetings or citizens’ panels. Core skills extend to policy development and she provides insightful and accessible reporting for projects.

Joanne’s highly developed communication skills were established through her diverse experience having worked with a range of insurance companies.  Her experience includes case management, assessment reporting and return to work schemes for NRMA Insurance, AIG Australia and Comminsure.

Nick Tobin

Nick is an innovative and experienced General Manager with a depth of experience in senior positions in Local Government. He excels across property development, efficient service delivery, financial management and stakeholder management.

Nick led the delivery of one of the largest pieces of public infrastructure delivered and funded by local government, The Concourse. The funding model and project plan developed by Nick and team has become a leading model across local government.

During his period as General Manager, he positioned Willoughby City Council as an efficient, agile and sustainable council. At this time the City was awarded the A.R. Bluett Award, the highest accolade available to local government together. The organisation also received the United Nations World Environment Day – Excellence in Overall Environmental Management.

Tracey Crouch

Tracey Crouch – Associate Consultant

Tracey has extensive experience in local government and is an established leader in the corporate and strategic planning area. Her professional experience spans multiple States and a diverse and complex array of areas and functional responsibilities.

She served as a Director and Interim CEO for Willoughby City Council where she had responsibility for over 400 staff and an operational budget of over $120m. Key responsibilities included managing the citizen’s plebiscite. This resulted in 73% of community support for the construction of The Concourse Performing Arts Centre.

Her passion for leading and managing change in the public sector is driven by her strong  belief in developing quality services that enrich the lives of our communities.

Tracey holds a B.A. from Murdoch University, a BMC from the Australian Institute of Management NSW.  She is a member of the Local Government Professionals Association and an associate fellow at the Institute of Public Services Association (IPAA).


Hawkridge Entertainment Services delivers successful outcomes by finding solutions to complex issues. We listen to stakeholders and complete tasks in the timeframes required.

Projects completed by Hawkridge Entertainment Services are available here.