Hawkridge Entertainment Services partnered with Frank Howarth and Associates to deliver a Feasibility Study for Museums Wellington. The organisation is currently considering the next phase of development for the Wellington Museum following on from stage one – The Attic. The team was engaged to review the project which encompasses upgrading of the remaining levels of the building including improving seismic resilience, incorporating new facilities and new exhibitions and experiences.
Wellington Museum commenced a multi-year staged development of the Museum in 2012 and opened the first stage (The Attic) in late 2015. The Museums Wellington team has reviewed The Attic project and commenced planning for the completion of the Museum development. The project objectives are:
A more connected Wellington community;
Greater knowledge and understanding of Wellington’s past, present and future, and its natural, social and constructed environment;
Make the Museum a place where Wellingtonians share their stories, connections and opportunities;
Develop the Museum’s audience, with a specific focus on building connections with Māori and Pacific people, Accessibility, young people, and people interested sports, recreation and the outdoors
Maximise the use and maintain the atmosphere of the historic Bond Store building;
Further develop the Museum’s presence outside its physical walls through community engagement, online and offsite activity; and
Broaden the collection and increase knowledge of the collection inside and outside Museums Wellington.
The project outcomes were:
Improved community understanding of Wellington’s communities, history, and its Museum
Improved visitor experience, as indicated by:
o increased engagement and participation by visitors online, offsite and onsite
o increased visitor numbers
o wider range of visitors
o increased duration of visit
Measurably greater engagement between the Museum and key target audiences
Practical and operational capacity to take on a range of partnership opportunities (temporary exhibitions and offsite activities, for example)
A broader collection that is better known by staff and community
Maintain excellent museum standards for care of collections and visitors
A more resilient and fit-for-purpose building (including seismic upgrading)
Positive commercial outcomes to support the Museum operation
To deliver the above outcomes, the project required substantial change to the content of the Museum, the building, and operations.