Visiting Sporting Teams Market Analysis

The study investigated the likelihood of sporting teams, squads and individuals from Asia and the Pacific regions utilising the facilities at the International Centre for Training Excellence and the Blacktown International Sports Park. It was delivered through a strategic analysis of the potential markets and subsequently discussions with a selection of representatives from various teams, agents/intermediaries and high-performance professionals to understand if Council has the core infrastructure that is required to attract international teams and athletes on a regular basis.

Analysis included:

  • Mapping of Leagues and Teams
  • Review of Access Channels
  • Market Soundings with a range of sporting organisations and individuals across the entire Asian and Pacific regions.
  • Discussion with High-Performance Experts
  • Delivery of Final Report