Minerva Theatre Business Case

Minerva Theatre Potts Point

Create NSW engaged Hawkridge Entertainment Services to complete the Minerva Theatre Business Case. The Minerva Theatre strategic business case seeks to show that the Minerva Theatre can be successfully refurbished into a viable performance space in the Sydney market. The business case indicates that reinstatement of the Minerva as a commercially operated theatre is a viable proposition.

Site analysis was undertaken at two stages by the team which shows that the theatre can accommodate a seated audience of 1,014. Stakeholder engagement outlined that producers believed the theatre needed to be 1,000 seats for them to feel confident that it would be a financially viable venue.

Minerva Theatre Business Case – Key benefits of investment

Night time economy

The Minerva Theatre has the potential to contribute to the revitalisation of the night time economy in Kings Cross and Sydney. This aligns with a range of current policies from the City of Sydney, the state government and various industry groups.

Heritage

Reinstating the Minerva Theatre provides the opportunity to renew a building which is sympathetic to its heritage value.

Operational theatre in Sydney

The Minerva Theatre would add to the supply of commercial theatres in Sydney. This provides an additional option for producers and promoters to present shows. It would create a venue of sufficient size that can transfer successful shows from smaller venues. It also gives options for producers to expand the diversity of presented shows.

Minerva Theatre Business Case

Our work

Hawkridge Entertainment Services delivers successful outcomes by finding solutions to complex issues. We listen to stakeholders and complete tasks in the timeframes required.

Hawkridge Entertainment Services provides a range of services for organisations including strategic analysis, feasibility development and business case writing. Some of our recent projects are:

Hawkridge Entertainment Services delivers successful outcomes by finding solutions to complex issues. We listen to stakeholders and complete tasks in the timeframes required.

Other similar projects completed by Hawkridge Entertainment Services are available here.