Create NSW engaged Hawkridge Entertainment Services to complete the Minerva Theatre Business Case. The Minerva Theatre strategic business case seeks to show that the Minerva Theatre can be successfully refurbished into a viable performance space in the Sydney market. The business case indicates that reinstatement of the Minerva as a commercially operated theatre is a viable proposition.
Site analysis was undertaken at two stages by the team which shows that the theatre can accommodate a seated audience of 1,014. Stakeholder engagement outlined that producers believed the theatre needed to be 1,000 seats for them to feel confident that it would be a financially viable venue.
Minerva Theatre Business Case – Key benefits of investment
Night time economy
The Minerva Theatre has the potential to contribute to the revitalisation of the night time economy in Kings Cross and Sydney. This aligns with a range of current policies from the City of Sydney, the state government and various industry groups.
Heritage
Reinstating the Minerva Theatre provides the opportunity to renew a building which is sympathetic to its heritage value.
Operational theatre in Sydney
The Minerva Theatre would add to the supply of commercial theatres in Sydney. This provides an additional option for producers and promoters to present shows. It would create a venue of sufficient size that can transfer successful shows from smaller venues. It also gives options for producers to expand the diversity of presented shows.
Our work
Hawkridge Entertainment Services delivers successful outcomes by finding solutions to complex issues. We listen to stakeholders and complete tasks in the timeframes required.
Hawkridge Entertainment Services provides a range of services for organisations including strategic analysis, feasibility development and business case writing. Some of our recent projects are:
- Report on the economic contribution of Music Venues in NSW
- Coffs Harbour Community and Cultural Facilities Plan 2021-2031
- Economic impact of the Alex Theatre, St Kilda
- Analysis of Venue Booking Software for Ryde City Council
Hawkridge Entertainment Services delivers successful outcomes by finding solutions to complex issues. We listen to stakeholders and complete tasks in the timeframes required.
Other similar projects completed by Hawkridge Entertainment Services are available here.