July 30, 2015

Business Strategy

Take your business to new heights with our unique experience!

Hawkridge Entertainment Services has vast experience in the development of business strategy including business and strategic plans, manuals, policies and procedures for the effective operation of venues. Additionally, we have experience writing tender documentation and the contractual negotiations for venue management tenders. Our experience extends to the the development of cultural plans and policies.

Our team specialises in:

Business Case Development and Business Plan writing

Feasibility Studies

Strategic Planning

Business Planning and advice

We have the ability to develop, implement and adapt strategies and tactics to achieve exceptional outcomes as well as having extensive experience developing targeted campaigns that articulate and create viable partnership prospects and heighten brand awareness.

business strategy - new theatre design

 The team at Hawkridge Entertainment Services has the experience to ensure your venues perform at peak optimization. We have experience in:

Business Strategy Development

Coffs Harbour City Council, Southern Expansion Pty Ltd, Rooty Hill RSL, The Concourse, the National Football Stadium, PNG and Penrith Lakes Parkland

Financial and economic modelling

Wollondilly Community, Cultural & Civic Precinct, Coffs Harbour City Council, Sydney Coliseum Theatre, The Concourse, Victoria Theatre – Newcastle, Alex Theatre – St Kilda

Venue design

Ryde Central Project, Wollondilly Community, Cultural & Civic Precinct, Western Sydney Stadium, Rooty Hill RSL, The Concourse and the National Football Stadium, PNG

Venue Management 

Southern Expansion Pty Ltd., Zenith Theatre & Convention Centre, The Concourse (Concert Hall, Theatre, Events Centre and Precinct Activation), Pirtek Stadium and the National Football Stadium, PNG.

Entertainment Presentation 

We have over 20 years of experience in performing and delivering entertainment product for Clubs, Venues and Corporate Clients.

What we can deliver


  • Budgeting;
  • Financial analysis;
  • Economic impact assessment;
  • Financial modelling;
  • Feasibility studies; and
  • Risk assessment and analysis.

Business Case Development

  • Organisational Structure;
  • Marketing;
  • Box Office;
  • Catering;
  • Technical Operations;
  • Front of House Operations and Services;
  • Entrepreneurial Budgets;
  • Financial analysis;
  • Hire Fees; and
  • Risk assessment and analysis.

 Business Plan Writing

  • Development of Financial Plans;
  • Creation of budgets;
  • Organisational structure review and development;
  • Key Performance Indicators;
  • Commercial opportunities including revenue source expansion and sponsorship;
  • Strategic planning; and
  • Financial strategy development for contractual negotiations.

Strategic Planning

  • Provide effective processes to analyze and understand the organization;
  • Review of the current circumstances;
  • Analysis of strengths and weakness/areas of improvement;
  • Creation of a clear vision and compelling strategic plan;
  • Development of an outcome oriented action plan that’s fit for purpose;
  • Setting of achievable goals and priorities;
  • Linking the Strategy with Execution;
  • Performance review to goals and objectives.

Proposal Development

  • Development of proposals for infrastructure and/or events
  • EOI response

 Operation plans

  • Development of Operation Manuals including Policies and Procedures;
  • Creation of budgets including
  • Organisational structure review and development
  • Emergency management

Marketing Plans

  • Market Research and analysis
  • SWOT
  • Strategic Planning and Marketing Mix
  • Control and evaluation

Business Development Plans

  • Product acquisition strategies
  • Market analysis

The Entertainment Health Check

How are your venues performing? Are they achieving maximum utilization? Have they provided sufficient revenues to be sustainable in the long term? Are they an intrinsic part of the local fabric?

Entertainment Venues play an important role in generating additional revenue for Clubs. They can also provide the opportunity for social engagement within a community and the central point for community celebration and gatherings.

Business strategy - live show

Entertainment can also provide the catalyst for increases in club membership and for the development of partnerships with business.

The Hawkridge Entertainment Services “Entertainment Health Check” comprises some critical items for ensuring that you are making the most out of your entertainment services. The team from Hawkridge will review the following items and deliver practical and achievable solutions to any issues that arise:

Venue analysis

Review current venues – how they are being used, who is using the venue, staffing levels and utilization rates.

Technical analysis

Review of internal technical components and analyse as to whether there any issues are significant enough to be impacting on operational delivery.

Financial analysis

Review of all costs and hiring models/deals as well as asset and maintenance programs. Review current revenue generation including F&B margins and analysis of ticketing.

Audience/membership analysis

Review of the current membership and/or audience base including when they come, how often they come, where they come from and their spends per visit.

Opportunity analysis

Where are the opportunities for the venue to expand, grow and analysis of any cost benefit. What partnerships and/or alliances can be developed to assist the successful delivery of new initiatives.


 Specifically we offer the following services:

Operational Reviews

  • Design issues
  • Operational issues
  • Review of Event Operations

Resource sourcing options for all services

  • Catering
  • Security
  • Ticketing
  • Spectator Services/ Front of House
  • Administration
  • Facilities management
  • Cleaning
  • Turf Management
  • Technical
  • Marketing/Communications
  • Human Resource management

Tender and Contract Assistance

  • Contractual negotiation
  • Tender writing and management
  • Development of FF&E and infrastructure and IT requirements


  • Analytics Information & Modelling
  • Board Advisory Services
  • Enterprise Risk Management including risk culture, risk appetite and holistic view of risk across the business
  • Financial Risk Management
  • Internal Audit, Risk & Control Services
  • Risk conduct and regulation
  • Social Media Intelligence
  • Work, Health & Safety Services
  • Development/review of Risk Matrix
  • Compliance and Conduct risk
  • Market Risk management
  • Operational Risk management
  • Risk Strategy, Governance and Culture
  • Risk Transformation
  • Internal Audits
  • Analysis and mitigation of Work Place Health & Safety risks

Recent clients we have assisted include:

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